PROJECT A
GACHACART
The Homepage
This website was designed for GachaCart, a cosplay brand based in the Philippines that offers branded costumes from popular games and anime. The homepage features a clean layout with large, clickable banners for each fandom—like Genshin Impact, Honkai: Star Rail, League of Legends, and more.
Each section leads to a dedicated collection page, while blog posts provide updates on pre-orders, costume arrivals, and exclusive promos. To build community and showcase quality, the website also highlights photos of cosplayers wearing GachaCart costumes, giving customers real-world previews of each design.
The design prioritizes clarity, scroll-based navigation, and a fandom-first experience that keeps shoppers informed and inspired.
Blog Posts
BLOG POSTS
GachaCart isn’t just a cosplay store—it also serves as an update hub for its community. Each collection is paired with blog posts that act as announcements to help customers stay informed. From pre-order schedules and estimated arrival times to limited-time promos and shipping updates, these posts keep buyers in the loop without needing to message the store directly.
This blog-driven approach makes the shopping experience more transparent and convenient. Instead of searching through social media for the latest info, customers can find everything they need right on the website. Each update is placed within the relevant game or series page, making it easier to follow news that matters to their specific interests.
Shopping Experience
SHOPPING EXPERIENCE
The GachaCart website is designed with fans in mind—making it easy for customers to explore branded cosplay costumes by separating each section based on popular games and series like Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, League of Legends, Valorant, and more. This organized layout allows users to instantly navigate to their favorite titles without confusion. Each category is visually distinct and supported by a matching banner, so customers can browse within familiar themes and aesthetics.
To support smoother navigation, each product page includes a custom menu that links directly to other game collections. This eliminates the need for repetitive clicks back to the homepage and ensures a more efficient shopping experience. Blog posts are also featured across sections to share costume updates, sale announcements, and customer tips. Additionally, GachaCart proudly showcases cosplay photos submitted by customers—giving others a real-world look at the quality and fit of each costume.
CUSTOM MENU
CUSTOM MENU
Each shop list page on the GachaCart website features its own custom menu designed to help customers browse effortlessly. Instead of repeatedly clicking the main menu or going back to the homepage, users can switch between collections by series or game directly within any shop section. This improves navigation flow and makes the browsing experience feel more natural and efficient.
The goal was to keep the site easy to use—especially for fans exploring multiple titles. If someone’s checking out costumes with brands such as GachaCos, 1/3 Delusion, UWOWO, ManguCos in a particular series or game, they can easily jump to other collections without breaking their flow. The custom menus keep the shopping journey smooth and user-friendly on both desktop and mobile.
