MY SKILLS
MY SKILLS
Here is my skill showcase—a comprehensive blend of web development, design, and digital marketing expertise. Each skill reflects my commitment to creating effective, user-focused solutions that drive results and elevate online presence.
WordPress - 96%
WordPress is at the core of my web development expertise. I specialize in creating custom themes tailored to specific brand aesthetics and user experiences, while ensuring optimal performance and responsive design. With extensive experience in CMS management, including proficiency with page builders like DIVI, I help clients maintain and scale their websites with ease. My workflow includes structured development practices, version control, and thorough testing for cross-browser compatibility.
Beyond development, I also focus on SEO best practices within WordPress, from semantic HTML structure to optimized metadata and schema integration. This helps websites not only look great but also rank well. Whether it's launching a brand-new site or optimizing an existing one, I bring a strategic approach that balances functionality, user experience, and marketing goals.
Shopify - 93%
With Shopify, I deliver end-to-end e-commerce solutions—from initial store setup and theme customization to integrating advanced features like payment gateways, shipping calculators, and third-party APIs. I tailor each store to align with brand identity while ensuring intuitive navigation and a seamless shopping experience.
I also focus on backend optimization, ensuring product management, inventory tracking, and analytics are user-friendly and efficient for store owners. With a clear understanding of e-commerce UX principles, I help clients boost conversion rates through thoughtful layout design, optimized checkout flows, and promotional features like upsells and discount systems.
Client Communication - 92%
Effective client communication is a foundational skill that enhances every project I work on. From the first consultation, I listen closely to understand client goals, challenges, and visions, translating them into actionable project plans. My consulting process includes requirement gathering, feasibility assessments, and clear expectation setting.
I also provide ongoing support and training to ensure clients are confident in managing their own digital assets post-launch. By maintaining an open feedback loop throughout each project, I build trust and transparency—making the collaboration smooth and the results more aligned with client objectives.
PHP - 89%
PHP is my go-to language for building dynamic websites and customized functionalities. I use it for everything from processing forms to developing plugins and APIs that enhance CMS platforms like WordPress. My focus is on writing secure, scalable, and maintainable code that meets client-specific requirements.
My experience includes integrating databases, handling user authentication, and customizing content management systems to support unique workflows. Whether it’s extending a CMS or creating stand-alone features, I leverage PHP’s versatility to deliver solutions that go beyond out-of-the-box tools.
CSS - 96%
CSS is essential to my front-end development toolkit, allowing me to transform raw HTML into polished, visually consistent interfaces. I use advanced CSS techniques such as Flexbox, Grid, media queries, and transitions to create responsive layouts that look and perform flawlessly across all devices.
My focus goes beyond aesthetics—I optimize CSS for maintainability and performance, using structured class naming conventions (like BEM) and leveraging pre-processors when needed. This ensures efficient styling that scales with project complexity and enhances overall site usability.
Content Management Systems (CMS) - 92%
I have hands-on experience with a range of CMS platforms beyond WordPress, including HubSpot, which is ideal for businesses looking to integrate marketing automation with content management. My work includes customizing templates, managing dynamic content modules, and optimizing lead capture forms to align with marketing goals.
Working within CMS environments, I prioritize user-friendly editing capabilities for clients and implement SEO best practices directly into the CMS infrastructure. My ability to adapt to different systems ensures flexibility and strategic value, no matter the platform.
Adobe XD - 91%
Adobe XD is my primary tool for UI/UX design and wireframing. I use it to craft user-centered layouts that balance aesthetics and functionality. From low-fidelity wireframes to fully interactive prototypes, I ensure each element serves a purpose and enhances the user journey.
I also use XD to communicate effectively with clients and developers, offering visual roadmaps that align all stakeholders. This design-first approach reduces development rework, ensures a consistent experience across devices, and accelerates the time to launch.
Canva - 92%
Canva allows me to create visually compelling branding assets, including social media graphics, brochures, and promotional content. With a focus on brand consistency and message clarity, I use Canva’s intuitive tools to design quickly without compromising quality.
It’s especially useful for small businesses and clients who need editable templates for ongoing use. I often deliver brand kits and graphic packages that clients can maintain themselves, empowering them with tools to sustain their visual identity long after our project ends.
Figma - 88%
Figma is my preferred tool for collaborative interface design. I use it to create scalable, component-based UI systems that support modern development workflows. Its real-time collaboration features make it ideal for working with teams and clients in agile environments.
Through Figma, I design interactive prototypes, manage design libraries, and streamline handoffs to developers. I also use it to test user flows and gather feedback early in the design phase, reducing costly changes later in the process.
SEO - 93%
SEO is more than just keywords—it's a comprehensive strategy that involves content structure, technical implementation, and user engagement. I conduct thorough keyword research, optimize on-page elements (like headers, titles, and meta descriptions), and ensure pages are indexable and fast-loading.
I also specialize in technical SEO, including crawl optimization, schema markup, and site architecture enhancements. With a focus on long-term visibility and organic growth, I help businesses rank higher on search engines and attract more qualified traffic.
Google Ads & Analytics - 90%
I specialize in creating and managing data-driven ad campaigns using Google Ads, focusing on maximizing ROI through targeted keyword strategies, audience segmentation, and A/B testing. My approach is grounded in continuous monitoring and optimization to ensure campaigns meet performance goals.
With Google Analytics, I track user behavior, conversion funnels, and traffic sources, using insights to inform both paid and organic strategies. This comprehensive view enables me to make informed decisions that improve user engagement and drive measurable business growth.
Online Marketing - 94%
Online marketing is where strategy meets execution. I design comprehensive campaigns that combine SEO, content marketing, email outreach, and paid ads to attract and retain users. My process starts with understanding the target audience and ends with tailored strategies that drive results.
Whether it's increasing visibility through optimized blog posts or boosting leads through conversion-focused landing pages, I align marketing activities with business objectives. I also integrate performance tracking tools to measure effectiveness and continuously refine campaigns.
